Archive - Pierre's Content Guides

February 2025

Use these 4 buying stages to nail your marketing strategy

And how to avoid 2 big mistakes

Feb 26 •

5 Content Strategy Traps Killing Your Authority

And why *expertise* should always come first

Feb 24 •

My Full B2B Positioning Playbook for 2025

6-step positioning process to make your marketing better

Feb 21 •

The #1 Problem in B2B Marketing

(And How to Fix It)

Feb 12 •

How to create a winning offer (and why most fail)

Feb 11 •

January 2025

How to find a starving market to feed with your product

I used this process to generate $215,000+ from my course

Jan 30 •

15 Copywriting Principles To Generate Warm Inbound B2B Leads

Jan 27 •

Use marketing psychology with the halo effect

and how I learned about psychology

Jan 23 •

5 Infographics to get better at content

In this edition, I want to share 5 tips on how to get better at content.

Jan 16 •

Build your narrative with content pillars (paid edition)

The 5-step process to choose and use content pillars

Jan 11 •

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