The Creator-Audience Fit Playbook
How to find, measure, and keep the connection that builds real growth..
Hey welcome to this edition!
If you’re looking to build a real revenue engine with content, you’ll need to find your creator-audience fit. And trust me, once you find it, you’ll get your “Aha! moment”.
So in this edition, I will tell you everything you need to know about the creator-audience fit.
Here’s what you’ll learn in this edition:
How I found creator-audience fit, how it changed my life, and the main lesson
What is creator-audience fit?
How to find (and keep) your creator-audience fit?
The 4 signs that you’ve found creator-audience fit
How I found creator-audience fit, how it changed my life, and the main lesson I keep
I remember when I found my creator-audience fit back in June 2023. I had been unconsciously searching for it for 1 year, posting every day. It felt like an “Aha! moment” and everything made sense after that.
I remember thinking “This is the power of content! This is what I was waiting for!”. And believe me, I was more than surprised because it was 10x better than what I expected.
I went from being a random marketer working from my room to someone helping hundreds of thousands of people with their marketing strategy worldwide.
I went through several phases of testing and iteration to find my creator-audience fit.
You can see below the 4 steps I went through to uncover my unique differentiation with visual frameworks:
Started breaking down and mapping funnels.
Tried AI pictures and visual quotes (was getting around 80-100 engagements).
Published my first table infographic “Growth Marketing for Startups: Early Stage VS Growth Stage” and it got 264 engagement.
Started my series of infographics with pastel colors, cheat sheets, and visual lists. My first “2023 B2B Growth Strategy Cheat Sheet” got 1,117 engagement.
These 4 steps took around 4 months.
The main lesson I learned when I found my creator-audience fit
Now one of the things I like the most about content, is that it follows a very liberal rule. You put a piece of content out there, and the market decides whether it’s good or not.
When you get low results, you have 2 options:
You could hide behind excuses like “the algorithm hates me” or “my topics are too complex” and never get better
Or you could accept the truth by saying “this piece of content isn’t good enough” and “how can I do better?”
When you choose option 2, you enter the “test, iterate, grow” mindset.
And you realize that market feedback is your greatest growth asset. Think about it for a minute; it’s one of the only activities where you get a direct judgement on what you produced and can get better based on that. It’s fast, continuous, and limitless.
Want to grow your newsletter? Here’s a video on how I grew 31K Substack subs and how I’d do it again in 2026
What is creator-audience fit?
Let’s start with a quick definition;
It’s the alignment between a creator’s content, style, formats, topics, and the interests, needs, and expectations of their followers or subscribers.
So in a nutshell, it’s when your content meets a specific audience based on clear criteria.
Creator-audience fit exists on a spectrum of relevance
The truth is that creator-audience fit exists on a spectrum from “highly relevant” to “annoying background noise”. You need to position yourself as a creator with content that is relevant: it matches your audience’s interests, needs, and current expectations.
That’s also why it’s very easy to lose the creator-audience fit. You could be relevant for an audience at some point but 6 months later be completely irrelevant. Maybe because you didn’t reinvent your formats, topics, or talk about subjects that are not important for your audience’s day to day anymore.
You can have an overlap with another content creator but you’ll rarely compete at 100%
Don’t overthink creator competition. The most important is to not copy other creators in your industry. Of course you can get inspiration for hooks and formats, but you should have a solid content strategy you own.
👋 Want to find your creator-audience fit? Join me in my community to learn my best practices and get weekly live feedback from me
→ Join my Skool here and start creating content that grows your business
How to find (and keep) your creator-audience fit?
You’ll rarely find creator-audience fit instantly. You could technically get fast engagement on a new account by combining hot topics, viral formats, and a commenting tactic but engagement doesn’t equal to creator-audience fit.
Because the creator-audience fit is a spectrum, your job is not to always be 100% perfect, but to avoid being irrelevant
A very good way to find your creator-audience fit is to avoid being in the negative zone of “commoditized content”. Because the first step to being relevant for your audience is not being irrelevant.
So you can list what you don’t want to be:
I don’t want to talk only about surface level stuff
I don’t want to publish content that is impossible to use
I don’t want to publish about irrelevant topics for my audience
I don’t want to copy all the other creators (topics, hooks, formats)
I don’t want to be outdated (talking about topics they don’t care about anymore)
And then you can reverse engineer this to know what you want as a creator.
The only equation to find creator-audience fit is strategy + iteration + consistency (checklist)
I want to give you the most practical way to find creator-audience fit. I could explain all the theory behind it but instead, here’s a checklist to follow in order to find it.
1/Choose and study one clear audience
✅ Identify one specific segment, not a broad industry
✅ Write down their primary goal (what success looks like for them).
✅ List 3–5 biggest frustrations or pain points they face right now.
✅ Define what “a win” looks like for them after consuming your content.
2/Learn their interests, needs, & expectations
✅ Join their spaces (communities, groups…) to see recurring discussions.
✅ Collect their areas of interest and the exact words they use
✅ Note what type of content they engage with
✅ Interview them to understand their top priorities right now
3/Keep publishing content that match this
✅ Build a content plan connecting their problems to content ideas.
✅ Make sure every post passes the “relevance test”
✅ Create recurring formats (ex: weekly teardown, case study, tip series)
✅ Track what topics and angles drive the most comments, saves, and DMs.
✅ Adjust your content plan every 4/6 weeks based on performance
The 4 signs that you’ve found creator-audience fit
It’s very obvious when a creator has found the creator-audience fit both publicly and privately. Publicly, engagement and subscribers count grow visibly. Privately, the creator will experience a Aha! moment and think “oh so this is the power of content creation”.
Here are the 4 signs that you’ve found creator-audience fit:
Your content gets above average engagement (including saves)
You get inbound opportunities (collabs, leads, podcasts)
People reference your frameworks or ideas
You get feedback that leads to more ideas
These 4 signs lead to a Aha! moment, and then everything makes sense
After this very specific moment, you’ll understand why creators invest so much time in content. You’ll see the compounding effect impacting your business massively. You’ll also get motivated to create more content because the positive feedback loop will be faster and faster.
Recap infographic on the creator-audience fit concept
Alright that’s the end of this edition! Thanks for reading
👋 Want to find your creator-audience fit? Join me in my community to learn my best practices and get weekly live feedback from me
→ Join my Skool here and start creating content that grow your business
Love this!
Aspirational!