3 Comments
User's avatar
The 2020 Report's avatar

Great info I look forward to seeing you’re new articles!

Expand full comment
Chris Maffeo's avatar

I really like this. In drinks I call it the foot in the door. I never thought about it in these terms. Thanks a lot.

Expand full comment
David Lammers's avatar

This reminds me of a traditional "Bait and Switch" positioned as a value add. Apple does this all the time. It truly does simplify the buying process. Great article!

Expand full comment