Sell More with Front End Offers
This easy technique will help you to sell more on social media with your content.
Hello and welcome to this edition :)
Sell More with Front End Offers
It’s not mandatory to have a front end offer if you are already selling well. But creating a front end offer can be a good option if you are struggling to hit your sales target.
I’m going to explain why in this newsletter.
For this, I will cover 4 main points:
The Problem with Multiple Offers
What is a Front End Offer?
Why Does It Work?
👋 I recorded a YouTube video to explain how I used the front end offer concept:
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The Problem with Multiple Offers
Imagine someone from your audience sees your content and click on your profile. There, they read a lot of different information and decide to visit your website. But on your website, they have too many options. This can lead to decision paralysis.
Decision paralysis, also known as analysis paralysis or choice paralysis, occurs when someone is unable to make a decision due to overthinking or being overwhelmed by too many options.
This can lead to inaction or significant delays in making a choice. It often happens when:
There are too many choices available.
The person lacks sufficient information or clarity.
There is a fear of making the wrong choice.
So when you are pitching multiple offers (or price tiers), this decision paralysis can happen.
This will have a negative impact on the inbound demand from your content ecosystem:
What is a Front End Offer?
Here is the definition of a front end offer in a snapshot:
Easy Entry Offer: Make the front end offer easy to understand and solve a problem that your audience knows about.
Lower Price: Start with a lower-priced product or service to attract customers that won’t take a big risk.
Fast time to value: Make sure your offer delivers results fast (within 1 month) to hook the customer and move on to the next offers.
That said, a front end offer will be beneficial to your business only if you have other offers to propose after that:
After you’ve sold and deliver this front end offer, you should move on to your next offers:
Upsell: Once onboarded, offer your main product.
Premium Offer: For clients seeking more value, present a higher-tier offer.
Middle end offer: It’s the offer that comes right after the front end. You upsell your existing customers to an offer where you will help them more, or for a longer time.
Why Does It Work?
Here are the 3 reasons why the front end offer works:
Long-term Planning: Focus on Lifetime Value (LTV) of your customers.
Ease of Sale: Lower entry barrier makes the first sale simpler.
Trust Building: Gradual increase in commitment builds trust step-by-step.
To prove the point, I will share the LinkedIn post that I’ve published:
Founder: "We struggle to sell on social media"
Me: "You might need to try a front end offer:"
- Sell an easy entry offer with a lower price point
- After the onboarding, upsell to a main offer
- Propose a bigger offer for some clients
This system has strong benefits:
- You plan long term (and focus on LTV);
- It's easier to make the first sale;
- You build trust step by step.
Now the question is: should you install this system?
It's a good option if your audience is in this situation:
They read your post → Visit your profile → Visit your website → See 3 different offers → Get a choice overload
Because:
- Buyers don't trust you yet
- They prefer simple buying options
- Too much choice leads to decision delays
A front end offer is perfect when you rely on social media content;
For the first $0 to $300K of my previous business (acquired), we relied on an easy entry offer. It helped us to gain trust, show expertise, and onboard new clients.
- We charged $1000 with the frontend offer
- And then proposed the full service at $12,000
- It was also possible to get coaching at $5000 instead
Our client acquisition process was smooth:
Discover us with content → Network in DMs → Frontend offer
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Great info I look forward to seeing you’re new articles!
I really like this. In drinks I call it the foot in the door. I never thought about it in these terms. Thanks a lot.