Really good edition 👍 Love the principle of having marketing programs, which is for me the basis of a scalable growth engine, along with continuing experimenting to find new tactics and revenue pockets
Thanks Pierre-Jean ! Yes you've summed it up. Marketing experiments should then turn into programs to drive long term revenue. That's both a mindset and structural switch for founders who step into the third stage.
Thanks Sylvain. Most clients I work with underestimate the number (and intensity) of actions you need to pursue to find product market fit. They are doing 10 while they should be doing 100. That's why I chose this name "the reign of velocity"
It's really helpful to have a clear view of the different phases and processes. Thanks for sharing Pierre!
Yes Maximilien. It's important for any startup to audit their situation and understand what stage they are in 🔥
Really good edition 👍 Love the principle of having marketing programs, which is for me the basis of a scalable growth engine, along with continuing experimenting to find new tactics and revenue pockets
Thanks Pierre-Jean ! Yes you've summed it up. Marketing experiments should then turn into programs to drive long term revenue. That's both a mindset and structural switch for founders who step into the third stage.
Great post Pierre!
I love "The Reign of Velocity" for Early Stage
Thanks Sylvain. Most clients I work with underestimate the number (and intensity) of actions you need to pursue to find product market fit. They are doing 10 while they should be doing 100. That's why I chose this name "the reign of velocity"
Which stage are you in?
Thanks Xavier - Have you been through a consolidation stage ? Glad to hear is your momentum 🔥