I think there is something missing about the « Funnel », how do you detail each step for the different accounts. If you have a specific goal in mind for all of your accounts, then on which timeline do you contact them and send them content for exemple ?
I think this aspect of ABM needs to be theorized and explain step by step.
Wow this is incredible - bookmarking this and definitely going to iterate our strategy accordingly
Your exploration of account-based marketing strategies offers invaluable insights, particularly for those looking to tailor their marketing efforts more effectively. Keep the posts coming!
Also, have a cool AI tool that we’ve built that automates newsletters w/ a direct integration to Substack (so you can directly copy/paste) - would love your feedback on it (free to trial) - https://neuralnewsletters.com/
Fantastic post - thanks for sharing. Many of our larger clients right now are shifting to ABM and this post has really helped highlight the the mechanics of it.
Have you generally seen the ROI of ABM to be a lot higher than traditional approaches?
Great content. Thanks a lot for sharing! I've been working on an ABM strategy for some months now and it is a relief to find content like this - as you said there, there's no much information on ABM out there. Thank you!!
Thanks for sharing and its very informational content.
Thanks for sharing and its very informational content.
Great article,
I think there is something missing about the « Funnel », how do you detail each step for the different accounts. If you have a specific goal in mind for all of your accounts, then on which timeline do you contact them and send them content for exemple ?
I think this aspect of ABM needs to be theorized and explain step by step.
Wow this is incredible - bookmarking this and definitely going to iterate our strategy accordingly
Your exploration of account-based marketing strategies offers invaluable insights, particularly for those looking to tailor their marketing efforts more effectively. Keep the posts coming!
Also, have a cool AI tool that we’ve built that automates newsletters w/ a direct integration to Substack (so you can directly copy/paste) - would love your feedback on it (free to trial) - https://neuralnewsletters.com/
Awesome ! Thank you very much for this edition
Amazing content. Thanks for that
Fantastic post - thanks for sharing. Many of our larger clients right now are shifting to ABM and this post has really helped highlight the the mechanics of it.
Have you generally seen the ROI of ABM to be a lot higher than traditional approaches?
Great content. Thanks a lot for sharing! I've been working on an ABM strategy for some months now and it is a relief to find content like this - as you said there, there's no much information on ABM out there. Thank you!!
Great content! Thanks so much Pierre.
Some questions I have in mind, if I may:
1. If I cannot find an email of the champion (or any other role) in the targeted account, what can I do?
2. There are tools in the tech stack that we can use for certain purposes (6sense for some details, email marketing, and so on)
Are there tools that we can use to do it end to end? Or some of the process at least?
I'm feeling that currently (according to the post) you should built it completely yourself.
Thanks again
Very Helpful Content thanks for sharing.
We are also providing B2B email verified database ABM Solutions.