5 Infographics to get better at content
In this edition, I want to share 5 tips on how to get better at content.
And what is the best way to learn? Infographics!
So in this edition, you’ll find 5 Infographics to get better at content.
Hey, I have a quick question before you jump into the newsletter;
Infographic 1: One post won’t make the difference, it’s the content ecosystem that brings leads and revenue
There's a common misconception that a single post about yourself will generate hundreds of leads. While this could potentially happen, relying on a single viral post is not a sustainable strategy.
Instead, aim to spread your message across a series of posts using multiple formats (images, stories, carousels, videos) and channels to build a robust content ecosystem.
Infographic 2: Inside one long form piece of content, you have 10 short form ideas
Within one newsletter, you likely have content for ten social media posts. If the content is valuable, don't hesitate to repurpose and distribute it further.
Always focus on producing high-quality content that truly benefits your audience, so you never feel guilty about reusing it. It can help more people or reinforce the message for those who have seen it before.
Infographic 3: Your personal brand is a byproduct of your expertise content
Consider the examples of two strong personal brands from LinkedIn: Anthony and Robert. Their clear positioning around consistent topics makes their personal brand unequivocal.
And this is exactly what you need to achieve for your brand too: being top of mind of one specific expertise. This is super powerful. It will lead to 3 types of results:
More inbound demand: they contact you when they need this expertise;
Easier sales calls: people trust the expert more (rather than generalist that can do anything);
Better word of mouth: People will refer you when someone asks for expertise in your area.
Infographic 4: The goal is not to become a pop star, but to show your expertise in content
The fastest way to build trust is to prove your expertise with your track record, stories, case studies, or proven frameworks. This will make selling much easier.
Publish your processes, techniques, and frameworks so others can learn and apply them. While your audience can implement these on their own, remind them that partnering with you is faster, easier, and more effective.
Infographic 5: Great content means mixing formats and channels
In simple terms, while many think B2B marketing is limited to a few activities, it actually includes a wide range of tools and methods to engage with the audience.
Alright that’s the end of this edition!
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