3 Methods To Turn Content Into Revenue

Want to generate revenue with content? I always use those 3 methods

Hello and welcome to this edition :)

3 Methods To Turn Content Into Revenue

Some marketers (or founders) try content for a few weeks (or months) and end up getting no return on investment. Most of the times, it’s because they don’t use the right method to monetize their content.

→ Here’s the truth: you can’t sell too aggressively in content

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So in this edition I’m going to give you 3 ways I use to turn content into revenue

First, keep in mind that:

• In 2021 - my previous agency (acquired) went from $0 to $1M thanks to content in 14 months

• In 2024 - my solopreneur business generates up to $54K per month thanks to content

Those 2 businesses (and the 320 projects I worked on) taught me how to turn content into revenue. So everything I share is based on real experimentation, I didn’t find those insights online.

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And in this edition, I’m going to share 3 monetization methods:

• Method 1 : Content Ecosystem + Social Selling

• Method 2 : Content Upgrades + Email Sales + Sponsorship

• Method 3 : Social content + Front End Offer

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💡 Now if you want to go further and apply these revenue strategies for your business, join my flagship course.

Get lifetime access to my main course to learn how to generate inbound demand with content. Get 20+ videos in 5 modules, apply the knowledge with workshops, and start building your content strategy with checklists.

More information here: https://www.pierreherubel.com/course

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Let’s jump in (take notes, because this might change your whole business)

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Method 1 : Content Ecosystem + Social Selling

The first method has the greatest potential if you are ready to commit a lot of efforts in content creation and social selling (setting and closing). To put it in simple terms, you generate a lot of traction on multiple content channel, this creates opportunities, and you harvest them in DMs (direct messages).

Here is an oversimplification of the process:

1. Generate traction on multiple content channel

2. The content creates opportunities

3. You harvest the opportunities in DMs

So here are the ingredients you need to use this method:

1. A lot of content variety (how tos, case studies, stories, tutorials…) with high quality

2. A repurposing system that distributes content on various channels (example: newsletter, linkedin, youtube, ebooks, blogs)

3. An intent detection system or process to detect prospects with high intent

4. Social selling skill for setting and closing - you should know what to send, how to send it, and when

💡 In my course, there is a social selling module with messages workflows and templates to learn how to do proper social selling.

Here is how to detect buying intent signals:

Method 1 is best if: You are selling a high end offer that requires personalisation and a more complex sales process

Method 2 : Content Upgrades + Email Sales + Sponsorship

The second method aims to collect qualified emails (that fits your ICP) on social media and redirect them to an email-based ecosystem. Then, you sell products and promote sponsors in your emails. The most common technique is called the “lead magnet” (I usually call this a content upgrade).

Here is an oversimplification of the process:

1. You post content on one social channel

2. You always aim to collect emails

3. You sell YOUR products or SPONSORS in emails

So here are the ingredients you need to use this method:

1. Strong social content and CTA that motivates the audience to get your free stuff in exchange of an email

2. A great landing page to have a high conversion rate (I recommend this service)

3. A very (very) good free content you send in exchange of the information (you cannot rely on a junk ebook anymore)

4. A strong skill in email copywriting to sell inside the emails

5. An offer that matches the email channel (not too high priced) - I call this an email-ready offer

Here is how to SELL inside the emails:

1. Propose a discovery call - Best if your offer is above $1000

2. Insert a link to your offer page - Best if your offer is less than $1000

3. Ask for a reply to get more info - Best if you need a quick setting session by email or whatsapp

4. Insert a paid sponsor - Charge $200 to $10,000 depending on the size of your email list

Method 2 is best if: Your product or service has a low tier price and can be sold within emails (email course, subscription, horizontal SAAS)

Method 3 : Social content + Front End Offer

The third method is more straight to the point. You post content on social channels and always redirect to a front end offer. A front end offer is an easy entry, lower priced offer where it’s easy to get a “YES”. Then you can upsell your clients to higher end offers.

Here is an oversimplification of the process:

1. Post content on social channels

2. Aim to sell a front end offer (e.g. audit at $1000)

3. Upsell the clients to higher end offers

So here are the ingredients you need to use this method:

• A strong presence and content skills on one specific social channel

• A set of banners and CTAs to lead your audience to the front end offer

• A specific front end offer that make your prospects say YES

• An upselling system that increases the LTV of your customers

Here is how to design a good front end offer:

• Easy Entry Offer: Make the front end offer easy to understand and solve a problem that your audience knows about.

• Lower Price: Start with a lower-priced product or service to attract customers that won’t take a big risk.

• Fast time to value: Make sure your offer delivers results fast (within 1 month) to hook the customer and move on to the next offers.

• Initial step: Covers the initial steps of the transformation from current limitation to ideal outcome (cf picture).

I wrote a full newsletter on front end offers, find it here:

Sell More with Front End Offers

Method 3 is best if: You are a service company or a service-enabled product and have a front end offer that is easy to sell. (service company, agency, service-enabled product)

Alright that’s the end of this edition. By now you should know what kind of method you should apply for your business.

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If you want to go further, here are more information about my course:

Here is what is included in the course with lifetime access:

•  The 20+ videos to learn how to build your content strategy

•   The workshops and checklist to apply it for your business

•   A direct access to the community and me on Slack

•   My Linkedin Masterclass (selling at 97€)

•   ALL the upcoming masterclasses

•   Access to my 200+ posts

Join now: https://pierreherubel.com/course

Here are a few testimonials about the course from students:

“Pierre's insights are not only strategically sound but also very actionable. After applying his frameworks, you know exactly what to do. It's a playbook, so you can re-iterate the tactics over and over again.  It reduces the confusion and complexity, that often accompany those that work on marketing strategy.” Aurelija

"Pierre has undoubtedly created the most concrete and actionable training in content marketing. The videos get straight to the point and the checklists/exercises allow for quick application. To train, it’s a no brainer." Eric

"I've been posting on LinkedIn for 3 years and have grown my audience to 50,000 followers over that span. Yet I've learned so much from this program. I wish I had it when I first started posting - it would have saved me at least 6 months of guesswork and trial and error. "  Florian

"This course cuts straight to the chase with actionable strategies and templates to provide real value." Nicolas

"I liked it! Very CLEAR and CONCISE information without extra lyrics. This course is different from other courses where 70% of information is not relevant." Giorgi

"I'm following the authority-first framework and I get 30,000 impressions per week, doubled my number of followers, get multiple inbound leads, and closed $10K3 from content in May. Best course in the industry by far" Rémi