Pierre absolutely nailed it. Especially Rule #12 PURE problems are the bedrock of a high-converting offer. I’ve seen campaigns flop not because the execution was off, but because the underlying problem wasn’t painful or urgent enough to drive action.
This is an excellent post, and the graphics are really helpful. Is it fair to suggest that this is just good advice for any type of company and not just B2B? For example, is there anything specific about this approach that you feel is more applicable to B2B vs. B2C?
This is the first time I head about a PURE problem, and it expresses everything I'm looking in a new application or job. Thank you so much Pierre.
Pierre absolutely nailed it. Especially Rule #12 PURE problems are the bedrock of a high-converting offer. I’ve seen campaigns flop not because the execution was off, but because the underlying problem wasn’t painful or urgent enough to drive action.
This is an excellent post, and the graphics are really helpful. Is it fair to suggest that this is just good advice for any type of company and not just B2B? For example, is there anything specific about this approach that you feel is more applicable to B2B vs. B2C?