The worst B2B marketing scenario

For paid subscribers

Hello 👋 welcome to this edition.

The worst marketing scenario for B2B founders:

• Copy competitors' content with no direction

• Launch new tactics without a clear roadmap

• Try a new hack… abandon… try another one

• Forget to track and analyze results

In other words: running in every direction.

It's more common than you'd think, and if you're a founder or early-stage marketer, you've probably lived it firsthand.

Today, I’m going to show you how to fix this problem forever.

So here’s what you’ll learn in this edition:

1. Why clarity is your greatest asset

2. The 5+1 foundations every B2B strategy needs

3. How to make strategy and execution work in harmony

Let’s dive in!