Welcome to this paid edition,
I'm a marketer but I don't care about MQLs, because I am also a founder.
I care about the impact of my actions on revenue. And if you’re truly motivated to grow the business top line revenue, you should care about this metric too.
So in this newsletter, I will explain:
How I calculated the impact on revenue of a newsletter
Why you should track forecasted closed-won revenue
How to reverse engineer your pipeline
The 6 metrics to follow for your marketing
