My Top 10 LinkedIn Posts from the past 14 days (2nd edition)

And my analysis for each post

Hey welcome to this edition 👋

I’m sharing my Top 10 LinkedIn Posts from the past 14 days (2nd edition)

Get inspiration and learn what formats work well for me on LinkedIn.

(Paid subscribers also get an extra analysis and access to my library of 500+ posts.)

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Let’s start with the overall performance

I got a total of 530,500 impressions which is 4,8% more than the previous 14 days. The best performing day was Monday 9 December with 52,843 impressions. I posted one time every day.

I published a lot of posts about my new course:

I launched a course on Monday 25th November (the authority-first framework). So I advertised this new product with promotional posts for a few days.

You can see a decline trend from Nov 27 to Dec 1st. That’s because the audience was a bit tired of the course launch (but that’s part fo the game).

Then, I restarted my normal editorial line that includes mainly authority posts with soft selling and soft CTAs.

Top 10 performing posts of the past 14 days

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Number 10 is a poll

When I’m wondering what I should write about, I ask my audience. In this poll I asked what my audience would like to read about in the upcoming weeks. It’s a great way to know the trending topics.

Here are the answers by the way:

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Number 9 is an infographic about positioning from 1 day ago

As you can see, I’m using the feedback of my audience to write about a topic they are curious about: positioning. The result? The post went straight to the top 10 after just one day.

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Number 8 is a good surprise, but number 7 is a disappointment

Number 8 is a post featuring 13 rules for creating great content, accompanied by a picture of me. Usually, pictures of me do not perform very well. But on this one, I added a caption on the picture to trigger more curiosity. It performed well so it’s a good surprise.

Number 7 is a disappointment because cheat sheets usually get more impressions. 19,166 could be a good score for any type of post. But cheat sheets are supposed to get 40K+. This taught me 2 lessons:

• People are tired of cheat sheets; honestly, there are too many.

• The Social Selling topic is not something my audience likes.

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Number 6 is a comparison table about short-form and long-form content

People love comparisons. In this table I compared the 2 types of content (short and long) to show their differences and why you need both.

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Number 5 and 4 are carrousels

In 2023, carrousels were the best format. Some of them were getting 100,000 views. But this period is over and a good carrousel gets 30-50K views. I’ve used my 2 favorite carrousel types (the story and the list) here.

• The story: how to prioritize your marketing roadmap

• The list: 7 psychology concepts behind great content

💡 Did you know? I’m teaching you how to make great carrousels in my new course

Number 3 is definitely my favorite, it’s a technical post about B2B Marketing in 2025

This is my favorite post of the past 28 days. I took some time to reflect on the marketing playbook for 2025 and write 4 pillars to succeed. It attracted a lot of highly qualified marketers and got 38,611 impressions. I will write a full newsletter about this topic.

Here is what the infographic looks like:

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Number 2 and 1 are… reposts from my best performing posts of 2024

Those 2 posts did pretty well because I invested a lot of time in the ideation and design. They condense a lot of insights in 1 infographic so people feel “I should save this”. That said, they got way less impressions that earlier this year. Have a look at the comparison.

The post from this month:

The post from earlier this year:

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If you become a paid subscriber you’ll also get access to my library of over 500 posts organized by topic in a notion database to get more inspiration.