My Course 'Launch Your B2B Content Strategy' is now live 🟢
Access it now with a launch offer price
👋 Hello
Welcome to this special edition:
My Course 'Build and Launch a Profitable B2B Content Strategy' is now live 🟢
👉 Access it now with the launch price (save 260 euros) : https://bit.ly/48SG8Ft
In this edition, you will discover:
Why and how I launched this course
What you’ll learn in the course
From $0 to $1M with content
In 2021, I bootstrapped a marketing agency.
We went from 0 to $1M of revenue in 1 year and half.
And all our revenue came from organic channels.
Content on social media
Social selling in direct messages
Content syndication on podcasts
Account based marketing for enterprises
We were spending $0 on acquisition and were signing deals with a $14K average value. This was a great adventure. And we had the opportunity to sell the business in September 2023
From Unknown to 100k followers with content
As I was growing the business, I was also growing my personal brand.
January 2022: Start posting on Linkedin
January 2023: Reach 15,000 followers
June 2023: Launch my Substack newsletter
October 2023: Reach 50,000 followers
February 2024: $49K worth of inbound leads
Marc 2024: Reach 100,000 followers online
Now we are in April 2024, and I have my content ecosystem setup.
Until today, I was keeping my 5-step process for my clients and myself.
In the past 8 years, I’ve worked on over 300 marketing projects with the agency model. This is how I developed and fined tuned my processes and frameworks. With execution, volume, and a lot of test & learn.
→ But today I’m releasing it with an online course.
With this course you’ll learn the principles to grow a business and a personal brand with content. More importantly, you’ll learn how to set up a winning content ecosystem.
As paid ads and outbound performances are decreasing, content marketing is now the best marketing tactic:
A good content strategy will give you reach, authority, trust, and revenue.
So what’s in it for you?
At the end of the course you’ll know how to:
Build and plan an industry specific content strategy
Install a long term content creation system
Create unique content that reinforces your positioning
Craft content on Linkedin, Substack, Blog, Youtube
Turn your content into a high ROI revenue channel
Improve your content ecosystem with experimentation
You will learn my entire 5-step methodology:
Set up your content strategy
Ideate and plan your content
The toolkit to craft your content
How to turn content into a revenue channel
My best tips to test, analyse, iterate
You will also have access to:
A library of best practices (based on my linkedin posts)
Checklists to implement the knowledge for your business case
A slack channel to talk with other course members
So here is the full course program:
