As someone who doesn't work in B2B SaaS tech (yes, there's a world outside of SaaS) and as someone who is so old that I convinced my clients to create Facebook accounts in 2008 because they thought social media wasn't necessary for doing business, I can safely say:
So, can I safely say:
> Building audiences has always been hard, and finding customers is even harder.
> Developing an offer or product has always been difficult.
> Adapting to market needs and technological changes has always been necessary.
> Cutting through the noise has always been hard.
Now, we're just doing it much faster.
We all agree that AI is fundamentally changing how we communicate and market products, services, and corporations. As marketers, we can create, test, and deploy at warp speed and do so much really cool stuff with it. It's awesome.
However, I think it's dangerous to build and market a company based on a technology or system, no matter the industry, as your article implies.
I'd advise anyone to get the fundamentals right first. Figure out what problem you're solving, for whom, and how to convey your message, etc. Work on that stuff, hard. Because everyone else is also producing bad videos in warp speed.
Then, think about how to accomplish this with AI. Not the other way around.
Even if that does not sound as sexy as an automated marketing stack.
could not agree more on that, really inspiring content. And also very brief take-away from the post: distribution & attention > building & shipping. bet on that!
I definitely agree that content, strategy, audience building, and video are the biggest bets we can make right now. I've been vibe coding a website, but none of it matters if no one sees it.
I hadn't considered #8; now you've got me thinking about interactive communities for B2B audiences, especially those B2B products with long, complex sales cycles.
I don't know it's just me, and I'm a bit frazzled from a heavy week, but I can't help feeling these posts with 7,. 8, 9, or even 12 points hit most people's overwhelm these days. The writing is quite dense - sound enough, but dense, even if there are bullets - and would benefit from being cut up into 3 posts with more of a personal touch to each.
Great points and with most I fully agree. Yet, my doubt about AI ans B2B is about very legacy titans like logistics or travel. I have been in both and can say, that the AI horizon is quite far (I hope I am wrong) because of the “traditional” character of the verticals. What is your POV?
Incredible post!
As someone who doesn't work in B2B SaaS tech (yes, there's a world outside of SaaS) and as someone who is so old that I convinced my clients to create Facebook accounts in 2008 because they thought social media wasn't necessary for doing business, I can safely say:
So, can I safely say:
> Building audiences has always been hard, and finding customers is even harder.
> Developing an offer or product has always been difficult.
> Adapting to market needs and technological changes has always been necessary.
> Cutting through the noise has always been hard.
Now, we're just doing it much faster.
We all agree that AI is fundamentally changing how we communicate and market products, services, and corporations. As marketers, we can create, test, and deploy at warp speed and do so much really cool stuff with it. It's awesome.
However, I think it's dangerous to build and market a company based on a technology or system, no matter the industry, as your article implies.
I'd advise anyone to get the fundamentals right first. Figure out what problem you're solving, for whom, and how to convey your message, etc. Work on that stuff, hard. Because everyone else is also producing bad videos in warp speed.
Then, think about how to accomplish this with AI. Not the other way around.
Even if that does not sound as sexy as an automated marketing stack.
Incredibly good read👍🏼
Great read. Thanks for the post.
could not agree more on that, really inspiring content. And also very brief take-away from the post: distribution & attention > building & shipping. bet on that!
I definitely agree that content, strategy, audience building, and video are the biggest bets we can make right now. I've been vibe coding a website, but none of it matters if no one sees it.
I hadn't considered #8; now you've got me thinking about interactive communities for B2B audiences, especially those B2B products with long, complex sales cycles.
I don't know it's just me, and I'm a bit frazzled from a heavy week, but I can't help feeling these posts with 7,. 8, 9, or even 12 points hit most people's overwhelm these days. The writing is quite dense - sound enough, but dense, even if there are bullets - and would benefit from being cut up into 3 posts with more of a personal touch to each.
Great points and with most I fully agree. Yet, my doubt about AI ans B2B is about very legacy titans like logistics or travel. I have been in both and can say, that the AI horizon is quite far (I hope I am wrong) because of the “traditional” character of the verticals. What is your POV?