My 7-step framework for launching a $262K product

Copy this step-by-step playbook for your own offers

Hello, welcome to this edition! 👋

In 2024, I launched my biggest course ever:

Authority-First Content.

Since then, it’s generated over $262K in revenue.

Today, I’m giving you the exact playbook I used to ideate, build, and launch this course.

And this isn’t a story about a “lucky launch”. This is a methodical, step-by-step approach you can use to create your own winning products.

If you’re a B2B founder or marketer looking to turn your expertise into a premium digital product, you’ll want to steal this framework.

Here’s what you’ll learn in this edition:

1. The 7-step process I used to build my most successful course

2. The psychological triggers that made this launch so effective

3. How to apply these principles to your own product launches

Let’s dive in.