My 10 business rules for building 7-figure B2B businesses
Based on 9 years of marketing experience
Hello, welcome to this edition! 👋
In my 9 years of marketing, I’ve learned one important thing about business:
Growing a business is not about secret tactics or finding the perfect system.
It’s about developing the right skills and applying proven principles that work.
Today, I'm sharing 10 powerful business rules I've personally learned through my entrepreneurial journey…
Lessons I’ve learned from building multiple 6 and 7-figure businesses — and that continue to guide my decisions every day.
So here’s what you’ll learn in this edition:
How to identify and fix the biggest obstacles in your business
Why talking to customers is the most underrated marketing hack
The importance of momentum, clarity, and focus
Let’s dive in!
But first, let me tell you more about my businesses.
My businesses are centered around 1 expertise - B2B Content. But I deliver this expertise with different formats depending on clients needs. To be exact, I have 4 formats:
1/Free content to drive my ‘media-led’ business
This is the cornerstone of my business as all my clients come from content. They discover me through LinkedIn posts or YouTube videos and get to learn more with my Substack newsletters. I invest a lot of time in my content which generates clients. I also get direct revenue with subscriptions and sponsorships.
2/Online course to learn B2B Content creation
My flagship course generated over $260,000 in less than 1 year. I teach in bite sized video lessons how to create a content strategy and deploy it on LinkedIn, YouTube, and a newsletter.
3/Bootcamp: training B2B professionals to create content on LinkedIn
My newly launched bootcamp (1 edition done so far) is for B2B professionals who want to accelerate their LinkedIn growth. I go through a series of masterclasses, 1:1 reviews, and tailored feedback to help them.
4/Done for you service
I recently launched an agency called contentpath that ideates, writes, designs, and publishes LinkedIn content for our clients. It’s a great way for busy B2B businesses to get direct access to high quality content and all the benefits attaches (impressions, profile viewers, awareness, trust, and revenue).
Alright, let’s jump into the 10 rules that I’ve learned
Rule #1: Your job is to constantly identify the urgent bottlenecks and fix them one by one.
Business growth is an endless process of problem-solving.
If your revenue is stuck…
If your close rates are low…
If your team is not performing…
Then your priority as a founder is to identify the biggest blocker and eliminate it.
Most businesses fail not because they don’t work hard. They do.
They fail because they’re working hard on the wrong things.
Find out what your bottleneck is, and fix it. Then I promise everything else will flow better.
Rule #2: If you can’t find or fix the bottleneck… it means YOU are the bottleneck.
Sometimes, the hard truth is that you’re the limitation.
It could be your knowledge gaps, your mindset issues, your bandwidth, or your lack of skill in a certain area that is holding the entire business back.
If you’re stuck, you need to invest in yourself through:
Coaching
Training
Books
Courses
Mentors
…anything that helps you gain clarity, new perspectives, and new skills.
Your business can only grow to the extent that you do.
Rule #3: Most of your marketing problems can be fixed by talking and listening to your customers.
Here’s a revolutionary take:
Instead of guessing what your audience wants… why don’t you actually talk to them and find out? 🙃
Your best marketing insights will always come directly from the people actually buying your stuff.
Conducting customer interviews lets you find their true pain points, objections, dreams, and desires — all of which can be used to improve your messaging, product, and positioning.
Rule #4: Focus on 1 audience and 1 offer for your first $1M.
One of the biggest mistakes early-stage entrepreneurs make is spreading themselves too thin.
They try to serve everyone. They come up with new products and services they can sell to more people. This way is ineffective because you spread yourself way too thin and dilute your messaging.
You’re better off focusing on one specific message for one specific market.
This allows you to deeply understand your market, perfect your delivery, refine your offer, and develop a strong reputation so that you can reach $1m.
After that point, you will have the resources to expand if you so wish.
This is a great case study on a business that focused on 1 offer:
Rule #5: Case studies are WAY more important than you think. They are your bridges to more clients.
Case studies leverage one of marketing’s most powerful psychological mechanisms:
The halo effect.
When prospects see the concrete results you’ve delivered to others like them, they naturally assume you can do the same for them.
A good case study should show the transformation, the process, and the results you got for your customer…
And this will create a ‘bridge’ that your prospects can mentally walk across to envision what it would be like working with you.
Rule #6: Build a retention model or you’ll always chase new clients and, trust me, that’s very tiring.
Acquiring new customers can be expensive and exhausting.
The simplest way to scale is simply by increasing customer lifetime value — that is, the average amount of money customers spend with you over the lifetime of them buying from you.
Invest time and money into developing systems that ensure client success and continuous value delivery.
The longer clients stay, the more profitable they become and the less pressure you’ll be under to constantly acquire new business.
Your retention strategy should never be secondary to acquisition…
It’s what makes acquisition sustainable.
Rule #7: Velocity is the name of the game. Work fast with tight deadlines and build momentum.
Money loves speed.
Most people overthink every decision, wait too long to launch, and let opportunities slip away.
It’s far better to move fast, iterate, and course-correct as you go.
You do this by setting tight timeframes for projects. Making decisions quickly. Launching before you feel ready.
The data and feedback you’ll gain from real-world testing is infinitely more valuable than extra planning time.
Rule #8: Your main enemy is not your competitors, it’s the internal lack of clarity that prevents you from doing the right things. (Refer to point 2)
Most businesses don’t fail because of competition.
They fail because they are too busy working on the wrong things.
If you don’t know exactly what you should be focusing on, you’re wasting your time and energy on low-impact tasks.
Clarify exactly what your most important business objectives are and ruthlessly prioritize them. This focus eliminates busy work and accelerates your progress.
And if you’re ever feeling stuck or struggling with direction, refer back to rule #2 — you might just be in need of some outside perspective.
Rule #9: Avoid shiny object syndrome but pivot when signals are obvious.
There’s a delicate balance between staying focused and pivoting when you need to.
Chasing new trends can distract you from real growth. But ignoring obvious market shifts can be just as dangerous.
The key is to differentiate between distractions and real opportunities.
Set clear goals, but be sure to stay adaptable when the right signals emerge.
Rule #10: Get your business off the ground with your founder's brand, publish content daily.
In 2025, buyers educate themselves with content.
Which is why content should absolutely be at the forefront of your B2B business.
As a founder, your personal brand can grow faster than your company brand in the early stages.
You can leverage this advantage by publishing valuable content every day that demonstrates your expertise and authority.
When people trust you, they trust your business. Use that leverage.
And if you’d like to get the full content creation framework and system I personally used to take my B2B agency from $0 to $1m in just 14 months…
Then check out Authority-First Content.
Inside, you’ll find the authority-first strategies that allow you to build the positioning you deserve and attract the right leads for your business.
Alright that’s the end of this newsletter. I hope it helped you! Thanks for reading :)
-Pierre
Very Insightful and Resourceful
I learned a lot
Thanks for sharing