Is your content good enough?
ask yourself this genuine question
Hello and welcome to this edition :)
Most people who create content think their content is good. Yet, they can’t grow the numbers (engagement, impressions, followers, leads, revenue).
So they think it’s a content distribution problem.
“I don’t know how to get more eyeballs on my content”
“I don’t know how to distribute my content at scale”
Yes…but… is your content good enough?
Hard truth:
I've noticed most people who think they have a content distribution problem actually have a content quality problem. Here are the main problems:
Commodity content → can be found anywhere on the internet
No strong positioning → don’t have a unique voice
No bold point of view → content is vanilla and lack vision
No proprietary insights → content is about things that other said or found
Lack of clarity → content is not precise or targeted enough
In this edition I want to explain:
Why creating good content is not an easy task
My 5-step process to create good content
3 ways to create unique content
How to do good copywriting
Writing is easy, but copywriting is hard
Creating good content is not an easy task
Opening a doc, and writing a few words doesn't make you a copywriter. This is called 'writing'. Copywriting is when your 'writing' actually leads to actions.
Because copywriting is a complex skill that involves:
- Methods → you need to know frameworks and techniques.
- Psychology → you need to understand humans behavior.
- Practice → you need to continually write, edit, rewrite.
Learn to create content that get you inbound demand in my course:
If you join the course now you will have a lifetime access to:
The 20+ videos to learn how to build your content strategy
The workshops and checklist to apply it for your business
A direct access to the community and me on Slack
Answer to your questions (delivered by videos)
My Linkedin Masterclass (selling at 97€)
ALL the upcoming masterclasses
Access to my 200+ posts
Seize this opportunity and join the program now :)
In any case, I offer you a 14-day guarantee (no one ask for it because they are satisfied)
Creating good content starts from a solid strategy and ends with solid skills. In between, there is ideation and planning:
(This is what you’ll learn in my course)
One of the best way to create good content is to make unique. Because people seek novelty online, not commodity content:
1/Share proprietary insights that cannot be found anywhere else
If you share insights that cannot be found anywhere else, you become a rare and valuable source of information. People follow you and consume your content to access these insights.
- Run your own experiments
- Explain concepts with insights
- Be precise with data, case studies
2/Provide a unique point of view on the market, the trends, or how to solve a problem
If you share a unique vision on your industry or expertise, you become a thought leader. People follow you to understand the trends, market evolution, and know your point of view.
- Create your market vision based on experience
- Structure a narrative around it
- Share opinions, stories
3/ Make your craft so unique that it cannot be missed
If your copywriting, design, or video editing style is fresh and unique, you add originality to people' feed. They follow you because you convey information in a pleasing format.
- Get a unique creative skill
- Create and iterate to improve
- Double down on creative formats
I’ve combined 3 of them (my own insights, my point of view, and infographics) to my content so addictive)
When it comes to copywriting, you need to follow a set of rules:
Alright that’s enough homework for today :)
Here’s what people say about my course:
- “Game changer”
- “Pierre has undoubtedly created the most concrete and actionable training in content marketing.”
“Incredible. I'm getting so much clarity on how I should be putting together my marketing strategy.”
“I liked it! Very CLEAR and CONCISE information without extra lyrics. This course is different from other courses where 70% of information is not relevant”
“The course is a practical step by step way to setup an effective content strategy.”
“The course is fantastic and amazing value for money! There are tons of new ideas and concepts I've never heard of before. Everything is presented really well too, easy to digest the content and understand the concepts.”
“I am loving the course. Pierre gets right to the point. I like that”
“Pierre has undoubtedly created the most concrete and actionable training in content marketing. The videos get straight to the point and the checklists/exercises allow for quick application.”
“The exercises, quizzes, and workshops help solidify the concepts. Even as a seasoned marketer, I'm still learning new things. It's a must-take for those serious about B2B content strategy!”
“I wish I had it when I first started posting - it would have saved me at least 6 months of guesswork and trial and error. Content is the future of marketing and this is the best program out there to learn it.”
Very well explained!