How to create a winning offer (and why most fail)

Paid edition

Hello, welcome to this paid edition! 👋

Your offer can make or break your business.

I see a lot of vague offers online (usually in my DM’s…) such as:

• "We boost your revenue with AI";

• “We target businesses of any size";

• "We are different because we use AI";

• "We can do SEO, ads, emails, and affiliate".

These aren’t offers.

They’re desperate catch-alls aimed at acquiring any new customers. And today I’ll tell you exactly why this approach kills businesses.

Here’s what you’ll learn in this edition:

1. Why most offers fail (and what that costs you)

2. The 5 pillars of creating a winning offer

3. How you can create your own winning offer

4. Bonus: get the recap infographic in high res