How the Authority-first Framework changed my Career and Business

And announcement of my new course

Hello welcome to this edition 👋

In this edition I’m going to explain how the Authority-First Framework transformed my business and career, plus why you should learn to apply it too.

• My business before The Authority-First Framework

• How did I ‘invent’ this framework?

• What is The Authority-First Framework?

• How did it totally change my career?

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Before you read the newsletter:

My new course “The Authority-First Framework” will be live on the 25th November.

To prepare you for the launch, I created this free content audit checklist. Download it here:

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My business before The Authority-First Framework

In 2020, I had a solobusiness and was making $5-7K per month. To generate this kind of revenue, I had to work a lot. I was putting 10 hours of dull work everyday. I was spending most of my time on the facebook ads manager for my clients.

I don’t regret it because I learned a lot. But if I had to do it again, I would have started creating content way earlier. I only started publishing content in January 2022. And it completely changed my business.

As a business owner, I was struggling:

1. I was completely invisible online

2. I was chasing clients all the time

3. I was just another founder with an agency

In other words, I didn’t have any authority in my industry.

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All of this changed after 1 year of publishing content. It was in June 2023, when I decided to create a real content strategy. I was publishing content on LinkedIn, newsletter, and some guides.

The change was amazing:

1. I went from hidden to visible

2. I went from chasing to attracting

3. I went from random founder to authority

And when it comes to concrete outputs, here is what happened:

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So…How did I ‘invent’ the Authority-First Framework?

I didn’t come up with this framework and then apply it. Instead, I experimented many approaches for me and my clients to ideate it. So everything I’m teaching you here (and in my course on the 25th November) is based on real marketing experimentation.

I created this framework after:

• Bootstrapping my agency from $0 to $1M (I sold this company in 2023)

• Growing my follower base from 2000 to 140,000 in 2 years

• Helping 300+ clients install their content strategy

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The framework is about building authority first with content, and then capturing demand:

It helps you to build a position in your target audience’s mind:

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The Authority-first framework works because of 3 principles:

• Principle 1: Buyers educate themselves with content before reaching out, so not creating industry content puts you out of the loop

• Principle 2: It is designed to generate authority in your industry, not dull social media fame (people buy from experts, not super stars)

• Principle 3: If you publish content about your expertise over and over, your audience perceives you as the go-to-expert thanks to the halo effect

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The classic TOFU-MOFU-BOFU model is broken

As we move through 2024, traditional content strategies on LinkedIn are becoming less effective. The classic TOFU-MOFU-BOFU (Top of Funnel, Middle of Funnel, Bottom of Funnel) model is no longer the optimal approach, especially for B2B businesses in niche markets.

Reason 1: Irrelevant Audience

If you have a specific and niche B2B business, you don’t need to attract a broad audience because they might not be interested in what you are selling.

Reason 2: Engagement Issues

Building a following base with people not interested in your expertise means they won’t engage with your expert content, causing overall content performance to plunge.

Reason 3: Addictive Broad Content

You may become addicted to broad top-of-funnel content because it will be the only way to get likes and engagements.

Reason 4: The linear funnel is an illusion

My audience can discover me with a highly technical newsletter and end up buying one of my product after reading a post "about me". They don't move linearly from broad, to authority, to offer content.

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Instead, switch to the Authority-First Framework

That’s why I’ve been using the Authority-First Framework and it helped me go from unknown to 120K followers on LinkedIn. The Authority First Framework shifts the focus from broad, top-of-funnel content to a more targeted approach that builds authority and attracts the right audience.

• Share content about your industry, expertise, and case studies

• It will attract the right audience in your content ecosystem

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The Authority-First Framework will give you the keys for a content strategy that builds authority and leads pipeline

In a nutshell, here is what you will learn starting from the 25th November:

(I will send you more information by email step by step)

1. You’ll install your content strategy based on your target audience - Lay the foundations of your strategy to create content that solve your audience’s problems.

2. You’ll build your content engine with the authority-first framework™ - Apply the system that allows me to create 30 pieces of high quality content per week.

3. You’ll create authority content thanks to my complete creation toolkit - Replicate my best creation practices to publish content that builds authority and converts.

4. You’ll build your repurposing factory to turn 1 insight into 30 pieces of content - Learn to turn one idea into a series of content in multiple formats and channels.

5. You’ll capture demand to turn attention into revenue with a content funnel - Lay the foundations of your strategy to create content that solve your audience’s problems.

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The course will be live on the 25th November. Meanwhile, download your free content audit checklist:

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