Hello welcome to this paid edition,
Newsletters are an important cornerstone of a good content ecosystem. They create a deeper connection with the audience (compared to social media for example).
But it’s easy to create “just another newsletter” in the red ocean. So in this edition, I’ll help you create your newsletter’s positioning strategy.
More specifically you will learn:
The 5 strategic questions to answer first
What will be the point of reading your newsletter?
What is the identity of your newsletter?
The creator mindset: analyze, create, distribute, iterate
Then, you can answer tactical questions
Alright let’s dive in!
