Content Distribution: 7 Use Cases That Work in 2025
And how to implement them
Hello welcome to this edition 👋
I talk a lot about content strategy and creation but distribution is equally important.
If your content is perfect but no one sees it, you are playing the wrong game.
Your audience won’t magically land on your “resources” section in your website. That’s why you need a proper distribution strategy.
💡 Content distribution means sharing your insights where your audience spends time to maximize traffic.
So in this edition you’ll learn:
The 3 most common distribution problems (and solution)
7 content distribution use cases that we use at ContentPath
The connection between content distribution and revenue (use case 7)
Introduction: How and why most businesses fail with content distribution
Most companies don’t have a real distribution plan. They treat their content as a rigid output while it should be an asset built to circulate, evolve, and repurposed.
Problem 1: Total imbalance in budget repartition
Most of the budget goes into production while distribution is treated as an afterthought. Everything is invested into design, writing, video editing, motion. But almost nothing is planned for distribution or paid support.
→ Solution: add a “distribution” line to your content strategy budget
Problem 2: Lack of proper system for repurposing and distribution
There’s no structured process to break down and reuse content across formats and channels, so every asset gets used once and then forgotten. One report could become 10 LinkedIn™ posts, 3 infographics, 1 short video but it rarely happens.
→ Solution: put repurposing at the center of your distribution system
Problem 3: No consistency over time and across channels
Content is published randomly without a clear schedule or channel strategy, which makes it hard to build awareness or stay top of mind. It’s posted here and there, without rhythm or coordination.
→ Solution: stay consistent with a long term content plan
7 content distribution use cases that we use at ContentPath (for us and our clients)
Context: ContentPath is my visual content creation agency. We repurpose our clients’ knowledge and resources into highly visual content for LinkedIn™. We’ve developed specific distributing use cases that I will share here.
Use case 1: Repurposing Dense Reports into Infographics
Reports are often hidden in the “resources” tab of websites. They get seen during a few weeks and then replaced by the next report. But they are often costly and full of interesting insights, so they need a better distribution plan. At ContentPath, we turn them into infographics.
How to implement:
Identify high-value reports already published by the company (e.g. white papers, research, internal surveys).
Extract 5–10 key data points or takeaways from the report (stats, charts, insights).
Group them by theme or narrative e.g. “Market Trends,” “Pain Points,” “Solutions.”
Work with a designer (with tool like Canva or Figma) to create infographics or LinkedIn carousels.
Publish them over several weeks on relevant channels (LinkedIn, newsletter, blog, pinterest, reddit, instagram).
Track which visuals perform best and consider using them in outreach, ads, or pitch decks.
Use case 2: Repurposing Webinars & Podcasts into Infographics
Webinars and podcasts are often shared once, then forgotten. They can be distributed natively on YouTube or podcast platforms but most of the times they disappear.
How to implement:
Choose a webinar or podcast episode with strong expert content (ideally evergreen).
Listen and timestamp the most valuable 3–5 moments (quotes, visuals, frameworks). This can be done with AI.
Summarize the key ideas visually: turn a framework into a diagram, or a quote into a quote card.
Create 2–3 infographics or carousels per episode to stretch distribution.
Post on social weekly, alongside short copy that gives context or invites conversation.
Optionally, link back to the full episode for people who want to dive deeper.
Use case 3: Distributing company news with a build in public angle
You cannot use the old school newsletter or LinkedIn post with “we have a new feature” and a static image that looks like an ad. This is perceived as salesy by your audience. But if you take the build in public angle, you are sharing the behind the scenes with interesting stories, that’s much better.
How to implement:
List upcoming internal news (product updates, hires, milestones, experiments).
Choose 1 story per week to document and share publicly.
Gather internal material: Slack messages, mockups, Figma files, quotes from the team.
Write a narrative post that explains the why, how, and what from an insider perspective.
Add a visual: screenshot, behind-the-scenes photo, or even a Loom explaining the feature.
Share on LinkedIn or X, tagging relevant team members if appropriate.
Optionally, save these stories in a monthly newsletter or blog recap.
Use case 4: LinkedIn Thought Leadership Ads
Companies often invest in expert content but don’t use it in paid campaigns. Thought leadership ads on LinkedIn offer a way to share useful insights (like a key idea from a webinar or a quote from a podcast) with a targeted audience. The best strategy is to “boost” the best performing posts with this type of ads.
How to implement:
Select 3–5 pieces of expert content already published (webinar, report, blog post, internal doc).
Write short posts that distill one insight each: quote, observation, framework.
Post them organically on LinkedIn and wait 1 week to assess performance.
Pick the best-performing post(s) based on engagement (likes, saves, comments).
Use LinkedIn Ads Manager to “boost” the selected post to a targeted audience (job titles, industries, etc.).
Run small A/B tests on headline or visual to see what lands best.
Review performance weekly and create a playbook of formats that work best for future campaigns.
Use case 5: Repurpose long videos for better distribution
Publishing videos on YouTube is already a distribution tactic because people actively search for topics on this video hub. But you can expand the distribution with additional tactics:
Turn long videos into short clips
Turn short video clips into ads
Include your YouTube video in your newsletter
Include the video in your linktree or email signature
Send the video in 1:1 messages
Publish a video teaser on LinkedIn or X
Use case 6: Run a case-study first marketing campaign
Case studies are often underused. They’re shared once on a website or in a pitch deck, but they can do much more. When used as the starting point for a campaign, they help build trust with passive buyers and offer strong proof for active ones.
How to implement:
Select one strong case study that reflects the kind of client you want to attract.
Break it down into multiple content pieces: a carousel (before/after), a short post on the challenge, a testimonial visual, a quote clip.
Publish the content over 2–3 weeks across LinkedIn and your newsletter to feed the content ecosystem.
Use the full case study in outbound efforts (LinkedIn DMs, email, sales calls) to prove results.
Include it in paid campaigns by promoting a carousel or testimonial to a lookalike audience.
Track engagement and replies to identify warm leads showing intent.
Use case 7: Connect your content distribution system to intent gathering and warm outbound
Your distribution system has a direct impact on your revenue because it determines how well you reach and convert both passive and active buyers. At ContentPath we’ve developed a methodology to contact relevant engagers and warm leads. I will give you an overview in this part.
Why you need content distribution in this system
1/Only ~5% of your market is actively buying right now. These are the leads ready to convert. If your system isn’t built to catch intent signals and act on them (with inbound or outbound), you’re missing direct revenue.
2/The other 95% are passive buyers, not ready yet. But they still matter. If you consistently nurture them through a content ecosystem, they’re far more likely to think of you when they do become active.
3/ So no distribution system = no visibility = no trust. Without consistent, multi-channel distribution, your content stays hidden. You lose the long-term compounding effect of being present in your buyer’s mind before they enter a buying cycle.
Content will primarily help this red area;
How to connect content and warm outbound
1/ Invest in an intent signals gathering system. To make the warm outreach more efficient, invest in an internal system to gather intent. You can combine engagement metrics, gated content interactions, website visitors, product analytics, external tools, and potentially AI.
2/ Run warm outreach for potentially active buyers. Some ready-to-buy prospects who like your brand may not contact you. They may be busy, forget, or assume you’ll reach out. Acknowledge this reality and contact them directly.
3/ Reuse your content for 1:1 conversations. If you’re creating case studies and posting on LinkedIn and your blog, that’s a good start. But if you’re not sending them to engagers or profile visitors, you’re using only half of the potential of your content.
The connection with outbound will happen in this green area;
Alright that’s the end of this edition! Hope it will help you to distribute more content.
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