7 Marketing Mistakes Hurting Your 2026 Growth (and how to fix them)

14 infographics inside

Pierre

Feb 13, 2026

Last week I presented our $105K/mo marketing system.

But what I didn’t mention is this:

The first step to have a proper marketing system is to avoid marketing blunders.

So in this edition, I’ll explain the:

7 Marketing Mistakes Hurting Your 2026 Growth (and how to fix them)

I’ll share the top 7 mistakes ranking them from bad to very bad.

And I will not stop there. I will also share 7 workflows to fix those mistakes.

March bootcamp early bird tickets are now open!

These 9 infographics generated 600K impressions on LinkedIn™. And I’m teaching you how to create yours during my 5-week content creation bootcamp.

Join me and my team in a 5-week cohort to:

Build your 2026 content strategy to become the authority in your niche
Learn to create viral infographics on LinkedIn (and get more impressions)
Install my lead generation systems to turn LinkedIn into a revenue channel

Learn more (early bird expires soon)

1. Not using your personal brand(s) to publish on LinkedIn

Too many B2B companies still rely only on their company page (or don’t post at all). They post from the brand account, get 200 impressions, and then say “it doesn’t work.” That’s literally the recipe for invisible content (and wasted reach). Meanwhile, their founders and employees have networks of thousands just sitting there.

🔧 The fix is simple: choose 1 to 5 people in your company to publish content on their personal profiles, it will get more impressions

Workflow:

Choose 1-5 personal brands in house
Create a topical mapping to identify content pillars
Publish personal branding and expertise content consistently

Btw, my new video about LinkedIn content strategy is out:

2. Creating a piece of content to only distribute it once

Most content teams are stuck in “publish and pray” mode. They spend 10 hours on a newsletter, share it once, and move on to the next piece. No repurposing, no multi-channel distribution, no second life. That’s the recipe for exhausting content production (and zero ROI).

🔧 The fix is simple: use the 1 = 15 rule so every time you write a winning piece of content, you repurpose it into 15 other formats.

Workflow:

Ideate content based on unique insights
Analyze the results, identify best performing insights
Turn the insights into 15 more pieces of content in various formats

3. Not installing a proper outbound system

Outbound is still seen as “send as many cold emails as possible and hope.” No intent signals, no warm-up sequences, no connection between content engagement and sales outreach. They blast strangers while ignoring people who already engaged with their content. Or they don’t do it at all because someone said “outbound is dead”.

🔧 The fix is simple: don’t listen to people who say “outbound is dead” and install a proper signal-based system, it will take you 2 months.

Workflow:

Choose a CRM to host and segment your database
Find warm prospects and enrich based on signals
Send targeted warm outbound sequences

4. Messy messaging

I still see a lot of inconsistent B2B messaging strategies in 2026. Some brands use too many messages, they change the copy often, and they say different things depending on the channel. That’s the recipe for a messy messaging (and poor performance).

🔧 The fix is simple: study your audience pain points and objectives (related to your offer) and structure a messaging strategy that you’ll keep for 6 months minimum

Workflow:

Interview customers and analyze public information
Write your messaging (H1, main messages, taglines)
Reuse the same messages consistently across channels

5. Poor marketing & sales alignment

Sales blames marketing for “low quality” leads, marketing blames sales for not following up. Meanwhile, nobody agrees on what a qualified lead actually looks like. That’s the marketing vs sales war (it started a loooong time ago).

🔧 The fix is simple: align the marketing and sales team on a shared metric such as revenue pipeline and encourage collaboration.

6. Multiplying offers, ICPs, and messages but taking too few marketing actions

This one is very specific but I see it a lot! The marketing strategy creates volume on the wrong side of the equation: only 1 piece of content but 4 different landing pages and 4 different offers. Every new campaign means a new page, a new offer, a new thing to maintain. Meanwhile, the distribution stays thin. The impact is twofold: you get low distribution, and the few people that get on your page have decision paralysis.

🔧 The fix is simple: start with one core offer, one audience, and one landing page. Then, put all your efforts into content, ads, outreach (what creates traffic).

Workflow:

Develop your signature offer, show it on a landing page (ideally with a VSL)
Publish a lot of content, run ads, and reach out to your audience
Do this daily for at least 6 months and embrace the results

7. Overthinking, procrastinating and ultimately being too slow

This is more of a mindset problem than a mistake but it’s definitely the first one on the list. It’s usually connected to mistake (6), founders or marketers spend too much time perfecting their offer/campaign because they are afraid of the market or of reaching out to people. They do in 3 weeks what could be done in a day, and so everything gets delayed.

I’ll explain with a simple metaphor;

📸 🐦‍⬛ The 10,000 Shots Rule

Everything becomes solvable when you experiment fast. Think of marketing like photography. Imagine you need to capture the perfect shot of a bird flying. You have two options: try to nail it in one shot, or take 10,000 photos until you get the right one.

Now, you can take those 10,000 shots in 1 week or in 1 year. The speed at which you take them will determine how fast you succeed. But the truth is, most people give up before reaching 10,000 photos. They’re not doing enough, and it feels like it’s taking too long.