7 Infographics for your 2026 Marketing Strategy
Let’s kick off 2026 with the right marketing strategy.
Hello welcome to this edition!
Let’s kick off 2026 with the right marketing strategy.
So in today’s edition I’m going to give you:
7 Infographics for your 2026 marketing strategy
This edition is sponsored by Next Market Live by Weglot
Free event: International expansion tactics from marketers who’ve successfully done it
Next Market Live by Weglot is an event on 27.01.2026 dedicated to international expansion (in Paris and online). Learn practical tactics from marketing teams and leaders who've successfully entered new markets. For this edition, the focus is on expanding into Spain.
Early traction strategies: How to validate demand and win first customers.
Scaling playbook: How to choose the right channels, build partnerships, and align teams.
Get practical insights from 14 marketers and sales experts who’ve done it before
Let’s jump into the 7 infographics:
Infographic 1 - Focus on the right marketing priorities for your 2026 roadmap
In 2026, businesses will face two options: chase shiny new tactics or focus on foundations and what truly matters. The last 12 months brought constant marketing innovations, new tools, and AI updates, making it hard to avoid the shiny object syndrome.
But the real winners will keep building marketing foundations (clear ICP, strong offers, brand narrative) while adapting to what matters in 2026 (AI for workflows, intent signals, content repurposing). They might test innovations, but they won’t lose focus on what drives real results.
Infographic 2 - Stop opposing pull and push marketing tactics (combine them instead)
In 2026, the best brands combine pull and push marketing because they make each other stronger. When your content and online presence are solid, your outbound actions get better results, and your outbound helps you reach people who won’t contact you directly.
So stop thinking “inbound only” or “outbound only” because they cover different needs: push gives you immediate results but requires constant investment, while pull builds long-term results but needs consistency. The winning approach is to combine them into one system.
Infographic 3 - Build a marketing system, not just a series of random acts of marketing
After auditing over 500 marketing strategies, my advice is to ask yourself: “Do we have a marketing system, or just random acts of marketing?” To answer, look at the past 12 months, list all your marketing actions, and check if they were connected or disconnected.
This matters because there are only two types of marketing: reactive (launching actions based on short-term demand) and proactive (connecting programs into a system). The second type always gets better results.
Infographic 4 - Categorize your audience into 3 types for a precise content strategy
In 2026, publish content that targets your broader audience, not only your ICP. If your content is too niche, fewer people engage, which means your content reaches fewer ideal customers.
But don’t optimize for virality either. Instead, create a balanced content plan with high-level insights, opinions, tactical frameworks, and case studies. And remember: pure information won’t be enough in 2026, you need to add your unique perspective.
Infographic 5 - Create 2 types of content to adapt to your clients’ buying journey
When asked what content to create, I recommend starting with two types: authority-first content to position your brand as the go-to expert, and sales enablement content to help close deals.
But remember: passive buyers won’t become active in a week, and a like doesn’t equal buying intent. So don’t be needy and instead adapt to your buyers’ preferred journey with patience and consistency. Because intent grows slowly, becoming the go-to expert takes time, but becoming spammy noise happens fast.
Infographic 6 - Don’t focus only on client acquisition, use other revenue levers
When founders say they need more clients now, I ask: “have you considered increasing prices, upselling, adding options, or turning contracts into subscriptions?” Your existing customers are already qualified with no acquisition cost, and if you helped them once, you can help them again.
Not harvesting these opportunities means revenue leaks. To do this, run a survey to analyze their needs, create an offer that matches, test it on a sample, and continuously iterate.
Infographic 7 - Review the foundations of your marketing strategy (yearly update)
Many businesses assume they know their customers because they’ve been in the industry for years or have an old persona doc. But they often know just the tip of the iceberg: they see problems but not deeper roots, use firmographics instead of psychographics, and don’t update their persona yearly.
This lack of clarity weakens everything: value proposition, positioning, and messaging. That’s why you should review your foundations yearly: research your customers to sharpen your value proposition, understand why they buy, and know where to spend.
Alright that’s it for today!
This edition is sponsored by Next Market Live by Weglot
Free event: International expansion tactics from marketers who’ve successfully done it
Super useful and insightful @Pierre. Thanks for sharing.
These infographics are so helpful. I’ve been tasked with explaining ‘marketing’ to a small team in a healthcare business- some great ideas here.