5 Content Strategy Traps Killing Your Authority

And why *expertise* should always come first

Hello, welcome to this edition! 👋

Content marketing is one of the most powerful levers for B2B growth.

Yet, so many businesses fall into easy — but deadly — traps that prevent them from ever seeing any success.

If you want to build authority, attract hungry leads, and establish your expertise, then avoid these five common content strategy mistakes.

Here’s what you’ll learn in this edition:

1. The 5 deadly traps killing your content strategy

2. The core purpose of content in B2B Marketing

3. How to build real authority through content (and not just chase likes)