5 B2B Marketing tactics for 2025

and how I'm using them

Hello welcome to this edition:

5 B2B Marketing tactics for 2025

I’m writing this on Monday 16 December 2024, as I’m planning my 2025 marketing strategy. So I thought I would share with you my learnings and strategy.

So in this edition you’ll;

• Learn the 5 tactics I will use in 2025

• Get actionable tips for each tactics

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Alright, let’s jump into the 7 tactics:

Tactic 1: 10-minute expert YouTube videos

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My channel grew from 0 to 4,500 subscribers in 1 year with only 20 videos. And I got many comments, conversations, and leads coming from YouTube. So for 2025, YouTube will clearly be one of my top tactics.

To be exact, I will continue sharing high-value videos of 8-12 minutes. I find this format easy to produce and also great for performance. It has a high return on investment.

Tell me in the comments if you’re planning to launch a youtube channel.

Here are some tips to make this tactic work:

• Conduct research or interviews to choose the topics

• Make sure to use the right topic and title (very important)

• Design a thumbnail that triggers curiosity

• Invest your efforts in the introduction (first 60s)

• Don’t repeat yourself and make it straight to the point

💡 Pro tip: try to optimize the video to extract short clips.

The best thing about youtube videos: they are long term assets

This video was posted on Thursday March 21st and it is still making 100-200 views per day. In the description of the video, there are 2 links for one of my course and for a free ebook. So I am still collecting emails and sales from this video.

Tactic 2 - Short videos clips

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To be honest, I am still a newbie for short video clips. But I know they are very powerful because I helped a client go from 4,000 views to 100,000 views per video and triple his MRR thanks to this.

If you’re reading this you might ask yourself “so why didn’t you apply the same strategy for yourself?”. There are 2 reasons. First, I focused my time on the course, LinkedIn, and the newsletter. Second, it’s a real skill to be able to deliver the information in a punchy way in 60s max.

My goal for 2025 is to go from 500 views per shorts to 5000 (=10x the results).

Here is an overview of the shorts on my youtube channel:

Here are some tips to make this tactic work:

• The first 5 seconds of the video are crucial (hooks)

• You can use VidIQ or google trends to look for interesting topics

• Thumbnails have an impact aswell, create a curiosity gap

• Create a repurposing process from your long videos

• When you go on a podcast, ask to receive the clips to reuse them

You can also cross post the short clips on Instagram and Tiktok

Tactic 3 - LinkedIn authority content

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LinkedIn is still the number 1 tactic for B2B marketing. I’ve published a lot about it (check my youtube) but here are more information.

More than ever, you’ll have to multiply your formats on LinkedIn to win.

Focus on repurposing the right insights into the right formats. Build predefined repurposing routes (example: post > carrousel > infographic > video). Each (>) is a checkpoint to assess if the content deserves the next step.

Here are the 6 LinkedIn formats I will bet on in 2025:

1. Carrousels → share in depth information or how tos

2. Videos → humanize my expertise (put a face on the expertise)

3. Infographics → my favorite, I will keep creating them

4. Opinions → useful to position yourself as a trusted voice in the industry

5. Backstory → to explain why I’m doing what I’m doing and how I got here

6. Text posts → build in public, share tips, and create raw content

For example, here are the LinkedIn posts I did for the launch of my course:

Tactic 4 - Weekly newsletter

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A weekly newsletter is your occasion to deep dive into one topic that worked well in a LinkedIn post or a youtube short. It’s also a great way to structure your expertise and create a piece that can be repurposed (into a youtube video script for example).

I’m hosting my weekly newsletter on Substack which then turns into a blog

But it’s easy to fall in the most common traps of boring newsletter:

• Trap 1 - Only sharing dull news about your company

• Trap 2 - Sharing commodity content that can be found on any blog

• Trap 3 - No thematic or not linked to your core expertise

Now if you avoid those traps, you can build a real asset.

Pro tip: Publish the best performing newsletters on your blog, add keywords, and translate them with weglot for local SEO

Every week, over 10,000 readers open (and maybe read) my newsletter:

Tactic 5 - Targeted social selling for engagers

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Imagine someone reads all your newsletter, visit your LinkedIn profile, comment your youtube video, and download your ebook. Now another person never did that but you found them on sales navigator.

Who would you contact first? In theory, everyone will contact the 1st one. But in reality, most businesses will contact number 2.

This might sound silly but that’s because those businesses don’t connect their emailing or social DMs workflows to their content ecosystem. Why? Mainly because it’s hard to track who is doing what.

You need to connect content and outbound

Content will create opportunities that you can harvest with outbound:

You need to prioritize content engagers

For example, here is a workflow of social selling based on LinkedIn profile actions.

For this, you need to analyze engagement and intent

For example, here are 30 buying intent signals that can help you prioritize:

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Bonus: Here’s a graph to recap my B2B Marketing strategy for

This graph gives you an aerial overview of a B2B strategy for 2025. Optimize content for passive buyers (which represents 95% of the market). Get ready to capture demand with an inbound system. And stay active with social selling and ABM to harvest opportunities.

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Alright those are the 5 B2B Marketing tactics I will use in 2025. Tell me in the comments what will be your marketing tactics. And I might do an edition 2 on this topic too!

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Thanks to Weglot for sponsoring this newsletter

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