Really sharp breakdown - especially Rules 5-7 on buying committees, non-linear journeys, and adapting to how prospects buy. TCLM often explores the finance-ops side: how these dynamics influence payment term negotiations, trade credit, and working-capital planning. Might be useful alongside your marketing view.
Really sharp breakdown - especially Rules 5-7 on buying committees, non-linear journeys, and adapting to how prospects buy. TCLM often explores the finance-ops side: how these dynamics influence payment term negotiations, trade credit, and working-capital planning. Might be useful alongside your marketing view.
(It’s free)- https://tradecredit.substack.com/